[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.helko.cz\/pr-clanky-aneb-tak-trochu-jina-reklama-na-internetu\/#Article","mainEntityOfPage":"https:\/\/www.helko.cz\/pr-clanky-aneb-tak-trochu-jina-reklama-na-internetu\/","headline":"PR \u010dl\u00e1nky, aneb tak trochu jin\u00e1 reklama na internetu","name":"PR \u010dl\u00e1nky, aneb tak trochu jin\u00e1 reklama na internetu","description":"Pokud si mysl\u00edte, \u017ee jsou pro v\u00e1\u0161 web nejlep\u0161\u00edm zp\u016fsobem reklamy PR \u010dl\u00e1nky, m\u011bli byste si p\u0159e\u010d\u00edst, co to vlastn\u011b tyto texty jsou. Jedn\u00e1 se v prv\u00e9 \u0159ad\u011b o druh sp\u00ed\u0161e skryt\u00e9 reklamy, kter\u00e1 nen\u00e1padn\u011b propaguj n\u011bjak\u00fd produkt, spole\u010dnost, v\u00fdrobek, slu\u017ebu nebo firmu \u010di jej\u00ed z\u00e1m\u011bry. V prv\u00e9 \u0159ad\u011b by m\u011bl b\u00fdt PR \u010dl\u00e1nek hodnotn\u00fd […]","datePublished":"2018-01-14","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.helko.cz\/author\/#Person","name":"","url":"https:\/\/www.helko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"helko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.helko.cz\/wp-content\/uploads\/img_a318070_w2385_t1528875309.jpg","url":"https:\/\/www.helko.cz\/wp-content\/uploads\/img_a318070_w2385_t1528875309.jpg","height":0,"width":0},"url":"https:\/\/www.helko.cz\/pr-clanky-aneb-tak-trochu-jina-reklama-na-internetu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":412,"articleBody":"        Pokud si mysl\u00edte, \u017ee jsou pro v\u00e1\u0161 web nejlep\u0161\u00edm zp\u016fsobem reklamy PR \u010dl\u00e1nky, m\u011bli byste si p\u0159e\u010d\u00edst, co to vlastn\u011b tyto texty jsou. Jedn\u00e1 se v prv\u00e9 \u0159ad\u011b o druh sp\u00ed\u0161e skryt\u00e9 reklamy, kter\u00e1 nen\u00e1padn\u011b propaguj n\u011bjak\u00fd produkt, spole\u010dnost, v\u00fdrobek, slu\u017ebu nebo firmu \u010di jej\u00ed z\u00e1m\u011bry. V prv\u00e9 \u0159ad\u011b by m\u011bl b\u00fdt PR \u010dl\u00e1nek hodnotn\u00fd na informace k zadan\u00e9mu t\u00e9matu a k ur\u010dit\u00e9mu \u010dl\u00e1nku. Pr\u00e1v\u011b potom se z n\u011bj st\u00e1v\u00e1 PR \u010dl\u00e1nek, kter\u00fd l\u00e1k\u00e1 \u010dten\u00e1\u0159e nikoli bezduch\u00fdm tlach\u00e1n\u00edm, ale smyslupln\u00fdm textem na ur\u010dit\u00e9 t\u00e9ma. V prv\u00e9 \u0159ad\u011b se ale soust\u0159ed\u00ed na to, co si chce p\u0159e\u010d\u00edst potenci\u00e1ln\u00ed z\u00e1kazn\u00edk, soust\u0159ed\u00ed se na jeho pot\u0159eby a ot\u00e1zky, kter\u00e9 by mohl tento klient m\u00edt. Jak takov\u00e9 PR \u010dl\u00e1nky vypadaj\u00ed?   V\u011bt\u0161inou, pokud se jedn\u00e1 o kvalitn\u00ed \u010dl\u00e1nky, vypad\u00e1 text naoko strukturovan\u011b, m\u00e1 podnadpisy, body, odr\u00e1\u017eky, dr\u017e\u00ed se jednoho hlavn\u00edho t\u00e9matu a \u010dl\u00e1nek p\u016fsob\u00ed informativn\u011b pro \u010dten\u00e1\u0159e, tedy potenci\u00e1ln\u00edho klienta. V prv\u00e9 \u0159ad\u011b by m\u011bly b\u00fdt koncipov\u00e1ny jako sd\u011blen\u00ed \u010dten\u00e1\u0159\u016fm, reklama, kter\u00e1 je v PR \u010dl\u00e1nku obsa\u017eena, by nem\u011bla b\u00fdt na prvn\u00ed pohled z\u0159ejm\u00e1. M\u016f\u017ee se objevovat v t\u011bchto podob\u00e1ch: Informa\u010dn\u00ed sd\u011blen\u00ed   Recenze   Zpr\u00e1va  Refer\u00e1t nebo obsah, v\u00fdtah   Rozbor ur\u010dit\u00e9ho jevu nebo probl\u00e9mu   Srovn\u00e1n\u00ed dvou produkt\u016f r\u016fzn\u00fdch firem (p\u0159i\u010dem\u017e lep\u0161\u00ed v\u00fdsledek m\u00e1 produkt firmy, pro kterou se PR \u010dl\u00e1nky p\u00ed\u0161\u00ed  Co je podstatou PR textu? Nesm\u00ed vypadat jako reklama! \u010cl\u00e1nek mus\u00ed obsahovat v\u0161echno, co zaj\u00edm\u00e1 z\u00e1kazn\u00edka, tedy celkov\u00e1 problematika ur\u010dit\u00e9 slu\u017eby nebo produktu, co se stane, pokud ho bude pou\u017e\u00edvat, co se stane, kdy\u017e ho nebude pou\u017e\u00edvat, jak\u00e9 m\u00e1 celkov\u00e9 mo\u017enosti, ide\u00e1ln\u011b co \u0159\u00edk\u00e1 n\u011bjak\u00e1 v\u011bdeck\u00e1 studie nebo jak\u00fd na to m\u00e1 n\u00e1zor klientela \u010di odborn\u00edci a tak podobn\u011b. Velice obl\u00edben\u00fdm odstavcem pro z\u00e1kazn\u00edka b\u00fdv\u00e1 srovn\u00e1n\u00ed klad\u016f a z\u00e1por\u016f produktu. D\u016fle\u017eit\u00e9 je si pamatovat, \u017ee cel\u00fd \u010dl\u00e1nek nen\u00ed ps\u00e1n jako nudn\u00fd text, ale jako p\u0159esn\u011b c\u00edlen\u00fd \u010dl\u00e1nek pro z\u00e1kazn\u00edka.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PR \u010dl\u00e1nky, aneb tak trochu jin\u00e1 reklama na internetu","item":"https:\/\/www.helko.cz\/pr-clanky-aneb-tak-trochu-jina-reklama-na-internetu\/#breadcrumbitem"}]}]