[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.helko.cz\/zivot-s-potesenim\/#Article","mainEntityOfPage":"https:\/\/www.helko.cz\/zivot-s-potesenim\/","headline":"\u017divot s pot\u011b\u0161en\u00edm","name":"\u017divot s pot\u011b\u0161en\u00edm","description":"A nemus\u00ed to b\u00fdt, samoz\u0159ejm\u011b, jen let\u00e1k s akcemi v n\u011bjak\u00e9m hypermarketu. Proto\u017ee i to je reklama. V jej\u00edch za\u010d\u00e1tc\u00edch hodn\u011b v\u00edtan\u00e1, ka\u017ed\u00fd se t\u011b\u0161il, \u017ee m\u00e1 kone\u010dn\u011b n\u011bco ve schr\u00e1nce. Doma pak sed\u00e1vala cel\u00e1 rodina a krou\u017ekovala zbo\u017e\u00ed, kter\u00e9 si tam koup\u00ed. Postupem \u010dasu se toho v\u0161ak lid\u00e9 naba\u017eily, mno\u017eily se protesty proti tomu […]","datePublished":"2024-05-27","dateModified":"2024-05-27","author":{"@type":"Person","@id":"https:\/\/www.helko.cz\/author\/#Person","name":"","url":"https:\/\/www.helko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"helko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.helko.cz\/wp-content\/uploads\/laptop-958239_640.jpg","url":"https:\/\/www.helko.cz\/wp-content\/uploads\/laptop-958239_640.jpg","height":0,"width":0},"url":"https:\/\/www.helko.cz\/zivot-s-potesenim\/","about":["Web"],"wordCount":420,"articleBody":"        A nemus\u00ed to b\u00fdt, samoz\u0159ejm\u011b, jen let\u00e1k s akcemi v n\u011bjak\u00e9m hypermarketu. Proto\u017ee i to je reklama. V jej\u00edch za\u010d\u00e1tc\u00edch hodn\u011b v\u00edtan\u00e1, ka\u017ed\u00fd se t\u011b\u0161il, \u017ee m\u00e1 kone\u010dn\u011b n\u011bco ve schr\u00e1nce. Doma pak sed\u00e1vala cel\u00e1 rodina a krou\u017ekovala zbo\u017e\u00ed, kter\u00e9 si tam koup\u00ed. Postupem \u010dasu se toho v\u0161ak lid\u00e9 naba\u017eily, mno\u017eily se protesty proti tomu a let\u00e1k\u016f ub\u00fdvalo. Dnes u\u017e se asi nikde neh\u00e1zej\u00ed do schr\u00e1nky, ale v panel\u00e1ku je v\u017edy naleznete bl\u00edzko vchodu. Jin\u00e9 reklamy v jin\u00e9m stylu nalezneme na internetu, nebo t\u0159eba i na tov\u00e1rn\u00ed zdi. V\u017edy v\u0161ak za nimi stoj\u00ed n\u011bkdo, n\u011bjak\u00fd tv\u016frce, kter\u00fd jim dal podobu a n\u011bkdo, kdo je um\u00edstil na po\u017eadovan\u00fd objekt, nebo webovou str\u00e1nku.  Facebook PPC reklama spr\u00e1va jsou v\u00fdrazy, kter\u00e1 d\u00e1ny dohromady hovo\u0159\u00ed o agentu\u0159e, kter\u00e1 to v\u0161echno citovan\u00e9 m\u00e1 pod sebou a um\u00ed v\u0161echno kolem toho hladce a rychle za\u0159\u00eddit. Reklama na Facebooku m\u00e1 obrovsk\u00fd v\u00fdznam, proto\u017ee pr\u00e1v\u011b sem chod\u00ed denn\u011b miliony lid\u00ed a ti v\u0161ichni reklamu uvid\u00ed. Tu b\u011b\u017enou ani nevn\u00edmaj\u00ed, ale pokud je zaujme\u2026  Pot\u00ed\u017e je v tom, \u017ee inzerent nev\u00ed, kolik lid\u00ed jeho reklama zaujala. Ale plat\u00ed. Ov\u0161em m\u00e1 to v\u00fdznam, kdy\u017e si ji nikdo ani nev\u0161imne? Asi moc velk\u00fd ne. Kdyby tak \u0161lo platit jen za to, kdy\u017e se n\u011bkdo na inzer\u00e1t opravdu pod\u00edv\u00e1. A v\u011b\u0159te nebo ne, jde to. Pokud jste si v\u00fd\u0161e pov\u0161imli zkratky PPC, tak to je p\u0159esn\u011b to, o \u010dem je \u0159e\u010d. A je to pr\u00e1v\u011b PPC agentura, kter\u00e1 tuto jedine\u010dnou v\u011bci\u010dku um\u00ed. Abyste v\u011bd\u011bli, zkratka je z anglick\u00e9ho Pay Per Click, tedy, p\u0159elo\u017een do na\u0161\u00ed mate\u0159\u0161tiny, pla\u0165 za klik. A to je to o\u010d tu b\u011b\u017e\u00ed. Klikne jen ten, koho zbo\u017e\u00ed, pop\u0159\u00edpad\u011b nab\u00edzen\u00e1 slu\u017eba skute\u010dn\u011b zaj\u00edm\u00e1. Ergo klad\u00edvko je to potencion\u00e1ln\u00ed z\u00e1kazn\u00edk. A takov\u00fd v\u011bt\u0161inou tak\u00e9 ihned kupuje, nebo objedn\u00e1v\u00e1 onu slu\u017ebu. No nen\u00ed to n\u00e1hodou prima? Nu vid\u00edte, tak\u017ee pokud m\u00e1te z\u00e1jem i vy, nev\u00e1hejte a klikn\u011bte na kter\u00fdkoli odkaz zde v tomto \u010dl\u00e1nku. T\u00edm budete p\u0159eneseni a web p\u0159\u00edslu\u0161n\u00e9 agentury.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u017divot s pot\u011b\u0161en\u00edm","item":"https:\/\/www.helko.cz\/zivot-s-potesenim\/#breadcrumbitem"}]}]